Marketing and business success
نویسندگان
چکیده
منابع مشابه
Marketing and business performance
Academics and managers have struggled for many years to understand and delineate the role of marketing in explaining business performance differences between firms. Most of the theory base for any such attempts has to be informed by strategic management theory, since the primary question that strategic management seeks to answer is why some firms outperform others over time. This paper synthesi...
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ژورنال
عنوان ژورنال: Journal of Brand Management
سال: 1994
ISSN: 1350-231X,1479-1803
DOI: 10.1057/bm.1994.1